Color Map — Car Body Projection Interactive Installation
Recognizes clothing colors and generates matching elements projected onto the car body — ideal for auto show interaction, 3D mapping, and brand launches.
Project Overview
Built in-house by BIYUTECH, Color Map is a car body projection interactive installation designed for auto show interaction, 3D mapping, and brand launches. The system recognizes participant clothing colors, generates matching color elements, and projects them rhythmically onto the car body — ideal for automotive marketing and exhibition scenarios seeking strong visual impact + personalized participation + brand display, letting each participant customize the car effect with their own color.
Ideal Settings
- Auto show interaction: Car exhibitions, brand tours, 4S store experience zones — body projection attracts audience participation.
- Brand launches: New vehicle launches and strategy briefings — car as visual carrier reinforces brand memory.
- Mall displays: Shopping center automotive zones and member events — interactive projection extends dwell time.
- Corporate showrooms: Automaker showrooms and tech display spaces — showcases intelligent recognition and projection capabilities.
Recommended Event Types
| Type | Description |
|---|---|
| Auto show / brand tour | Body projection + color recognition — strong memory points and social sharing. |
| New vehicle launch | Car as visual focal point — interactive participation reinforces launch atmosphere. |
| 4S store / experience center | Permanent interactive feature — enhanced store visit experience and brand awareness. |
| Mall automotive zone | Seasonal installation — attracts families and car enthusiasts. |
Project Highlights
Clothing color recognition
Real-time recognition of participant clothing colors — generates matching color elements with strong interactivity.
Car body projection mapping
Elements rhythmically projected onto the car — stunning 3D mapping with clear visual focus.
Color element linkage
Colors and projection content linked in real time — each experience presents unique visual effects.
Auto show adaptability
Projection content and interaction logic customizable to vehicle model and brand VI.
Interested in pricing, dimensions, and deployment timeline? Contact us.
On-Site Gallery
